route planning meets cult building
with client’s full approval, i’m sharing a behind-the-scenes look at what we’re building together.
this isn’t a glossy after-shot. it’s the during.
the approach: community first. conversions second.
build a cult, not a funnel.
client
routerra.io
a route optimization tool built by two brilliant humans with no time and too much potential.
what they do:
route optimization software for delivery businesses, field ops, and logistics brains.
think google maps, but if it had actual ambition.
what got me:
two devs with day jobs. one clean product. zero fluff.
the challenge
routerra didn’t need a rebrand.
they needed the right people to find them—and instantly get it.
they had:
a working product
insane release velocity
real users already obsessed
they didn’t need a brand facelift.
they needed traction without cringe.
the strategy
identify the real audience
solo delivery pros. dispatchers. logistics nerds.
found them in the wild (reddit, indie forums, tool comparison rants).
spoke human, not saas.
build the nerd cult
we don’t pitch. we listen.
they vented. we took notes. routerra shipped updates before lunch.
this isn’t just product-market fit.
this is product-market friendship.
earn trust before selling
we don’t shove pricing down anyone’s throat. but support, thoughtful features, honesty.
transparency wins. fast implementation seals it.
spy like a saas sociopath
to stay 3 steps ahead, we dig into:
builtwith — who’s using the enemies
similarweb — where their traffic bleeds
ahrefs + keyword tools — what their users search
indie hacker forums, substacks, slack groups
if you’re thinking it—we’re already tracking it.
started seeding creators
we’re scouting micro-creators who:
post about tools
review saas products
share delivery tips
just niche nerds who love smarter systems.
proof
real words from real users:
“The best routing platform I’ve found by far.”
“Great customer support and constant updates.”
“Every update makes the program better than it already was.”
“Thank you for developing this software! Google Maps was a mess.”
“The way the app allows me to optimize my stops… is key in productivity.”
“Improving AmazonFlex route towards drivers needs.”